14 DON'Ts for using the Education and Student Life Service Line Logo
It is vitally important that all MUSC departments, service lines, colleges and programs be presented under one common identity or image. Maintaining a singular brand allows all areas to benefit from the promotion of the corporation as a whole, as well as promotion of individual. The "service line" logos for Education and Student Life, as well as the Wellness Center are no different.
Below are 14 common ways the MUSC logo brand is misused.
Squashed
Never alter the height-to-width ratio or otherwise distort the shape or proportions of a logo.
Shadowed
Do not add drop-shadows or outlines to a logo. Observe the clear space (white space around logo) requirement as set forth in Graphic Standards manual (see below)
Crowding
Never add a frame or border to the logo. Do not allow elements of another graphic to appear within a logo's minimum clear area.
Breaking Through
Never apply a logo over a graphic element or background that "breaks the lines" of a logo.
Outlined
Always show all elements of the logo as solids. Do not use outlines.
Embellished
Never add highlights, decorations or other graphic embellishments to the logo.
Entirely Grey
Do not use shades of grey for the entire logo. The proper usage uses greyscale in the architecture graphic and fully black text.
Different Colors
Never use colors for any part of the logo other than those specified in the Graphics Standards Manual.
Over Dark Photos
Avoid using the logo on a clashing color background or on a background that detracts from logo legibility or impact. In general, exercise good judgement when a logo must be applied over a colored background or surface. If the image where the logo will reside is dark, consider using the "reverse" version of the logo.
Over Patterns
Avoid using the logo on patterned, multi-colored, uneven, or course backgrounds.
Elements Alone
Never use the graphic icon alone. Use it only with the approved logotype in the proper spacial relationship and proportion.
Elements Alone
Do not use the MUSC or MUSC logotype without the graphic icon.
Slanted
Do not tilt, angle, or rotate the logo in relation to surrounding are or typographic elements.
Different Fonts
Never substitute typefaces or otherwise reconfigure the elements of the logo.
(Note: All logos are composed of graphic art and are not composed of standard typeface. Never attempt to create an MUSC logo from scratch, so to speak)
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