BC10 - Public Information Specialist
General Nature of Work:
Prepares, edits and disseminates informational or educational material for a state agency or institution; plans and promotes agency programs and activities.
Guidelines for Class Use/Distinguishing Characteristics:
Positions in this class perform entry-level professional work in development and dissemination of agency informational material and promotion of agency activities.
Examples of Work:
(Note: The examples of work listed in this class specification are not necessarily descriptive of any one position in the class. The omission of specific statements does not preclude management from assigning specific duties not listed herein if such duties are a logical assignment to the position. The intent of the listed examples is to give a general indication of the levels of difficulty and responsibility common to all positions in this class.)
Writes news releases, articles, feature stories and speeches for release to the mass media; conducts research to verify reliability of material.
Collects and assembles information on agency activities through interviews or research; writes and prepares publications such as newsletters, pamphlets and brochures.
Edits manuscripts and publications; proofreads material to ensure grammatical accuracy and consistency in style and presentation.
Maintains liaison with authors and contributors in order to solicit and secure manuscripts for publications; consults with authors on editorial changes and production techniques.
Maintains contacts with newspapers, radio and television stations and other mass media services to disseminate informational materials of public interCreatedPlans and promotes agency programs and activities.
Prepares special briefs for wire services or writes information copy on special topics.
Prepares releases and arranges distribution schedule; determines production and binding requirements and prepares written specifications and instructions for printers.
Photographs subjects or arranges for photographs for use in informational materials.
Knowledge, Skills and Abilities:
(Note: The knowledge, skills and abilities listed are not necessarily inclusive of the requirements for every position in the class.)
Knowledge of journalistic principles and practices and techniques of disseminating information to the public through news media.
Knowledge of grammar, composition and style.
Knowledge of the methods and techniques used in planning, composing and editing publications.
Skill in the layout of publications and the preparation of camera-ready work.
Ability to conduct interviews and research.
Ability to gather, organize and present oral and written information in a clear, concise and accurate manner.
Ability to establish and maintain effective working relationships with the media and the general public.
State Minimum Training and Experience
State Necessary Special Requirements:
(Note: Additional requirements may be applicable for individual positions in the employing agency.)
A bachelor's degree.
MUSC Minimum Training and Experience Requirements:
A bachelor's degree.
MUSC Physical Requirements: