UNIVERSITY HR
Classification
BC20 - Public Information Coordinator
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State Specifications:
General Nature of Work:
Develops, prepares, edits, coordinates and disseminates informational and/or educational material for a state agency or institution.
Guidelines for Class Use/Distinguishing Characteristics:
Positions in this class perform journey-level professional work in the coordination, development and dissemination of agency informational material and promotion of agency activities.
Examples of Work:
(Note: The examples of work listed in this class specification are not necessarily descriptive of any one position in the class. The omission of specific statements does not preclude management from assigning specific duties not listed herein if such duties are a logical assignment to the position. The intent of the listed examples is to give a general indication of the levels of difficulty and responsibility common to all positions in this class.)
Coordinates and promotes agency public relations and public information activities and programs.
Writes and edits news releases, articles, feature stories, speeches and other promotional materials for release to the mass media; coordinates the printing of such materials.
Collects and assembles information on agency activities through interviews or research; writes and prepares publications such as newsletters, pamphlets and brochures.
Edits manuscripts and publications (may serve as managing or associate editor); proofreads material to ensure grammatical accuracy and consistency in style and presentation.
Reviews and evaluates manuscripts submitted for publication and makes recommendations on their acceptance or rejection; maintains liaison with authors and contributors in order to solicit and secure manuscripts.
Designs books and writes advertising copy for books being published by a university press; solicits and evaluates competitive bids from suppliers.
Maintains contacts with newspapers, radio and television stations and other mass media services to disseminate informational materials of public interCreatedPlans, coordinates and promotes agency programs and activities.
Coordinates the shooting and distribution of pictures for informational materials, athletic events and television film clips.
Supervises and trains lower-level personnel and freelancers engaged in gathering and assembling data for news releases.Knowledge, Skills and Abilities:
(Note: The knowledge, skills and abilities listed are not necessarily inclusive of the requirements for every position in the class.)
Knowledge of journalistic principles and practices and techniques of disseminating information to the public through news media.
Knowledge of grammar, composition and style.
Knowledge of the methods and techniques used in planning, composing, editing and producing publications.
Knowledge of principles and methods of planning, conducting and supervising large scale public relations programs.
Ability to gather, organize and present oral and written information in a clear, concise and accurate manner.
Ability to establish and maintain effective working relationships with the communication media and general public.
Ability to supervise subordinate personnel.
State Minimum Training and Experience
State Necessary Special Requirements:
Minimum Requirements:
(Note: Additional requirements may be applicable for individual positions in the employing agency.)
A bachelor's degree and experience related to the development and dissemination of informational material.
MUSC Minimum Training and Experience Requirements:
A bachelor's degree and one year experience related to the development and dissemination of informational material.
MUSC Physical Requirements:
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