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BC30 - Public Information Director I

Band 6  


State Specifications:

General Nature of Work:

Plans and directs the activities of a public information program or supervises one or more major sections of a large and comprehensive public information program at a state agency or institution.

Guidelines for Class Use/Distinguishing Characteristics:

Positions in this class direct a major public information program consisting of a large number of functions, services, work processes, etc., or supervise one or more sections or functional divisions of a large and comprehensive public information program.

Examples of Work:

(Note: The examples of work listed in this class specification are not necessarily descriptive of any one position in the class. The omission of specific statements does not preclude management from assigning specific duties not listed herein if such duties are a logical assignment to the position. The intent of the listed examples is to give a general indication of the levels of difficulty and responsibility common to all positions in this class.)

Develops and administers promotional and informational programs designed to promote and explain agency goals, activities and objectives.
Directs public information divisions or sections; plans and implements total information and promotion programs.
Writes, edits and publishes educational, technical and scientific materials for dissemination or supervises personnel performing such activities; prepares articles concerning special events generally having local or national interest or requiring sensitive treatment.
Serves as managing or associate editor of publications, supervising the production of each issue; conducts production meetings with editorial and graphics staff, writers and photographers.
Supervises the development and dissemination of news releases utilizing various public information media.
Manages marketing and advertising functions, including establishing and maintaining communication with clients and providing market support services for events.
Manages the performing arts series of a university, including negotiating contractual terms with performing artists; serves as the primary liaison between the agency and clients, committee representatives, education groups, etc.
Plans and develops educational, research and public service information programs for state, civic, service, business and community organizations.
Delivers speeches and presents programs to various organizations; arranges public informational functions for the agency.
Develops and manages the public information budget.

Knowledge, Skills and Abilities:

(Note: The knowledge, skills and abilities listed are not necessarily inclusive of the requirements for every position in the class.)

Knowledge of journalistic principles and practices and techniques of disseminating information to the public through news media.
Knowledge of the methods and techniques used in planning, composing, editing and producing publications.
Knowledge of principles and methods of planning, conducting and supervising large-scale public relations programs.
Knowledge of business management practices and procedures.
Knowledge of agency programs, policies and procedures.
Ability to gather, organize and present oral and written information in a clear, concise and accurate manner.
Ability to establish and maintain effective working relationships with the news media and the general public.
Ability to supervise subordinate personnel.

State Minimum Training and Experience

State Necessary Special Requirements:

Minimum Requirements:

(Note: Additional requirements may be applicable for individual positions in the employing agency.)

A bachelor's degree and professional experience related to the development and dissemination of informational material.

MUSC Minimum Training and Experience Requirements:

A bachelor's degree and two years professional experience related to the development and dissemination of informational material.

MUSC Physical Requirements:

This classification is not currently used at MUSC. Please contact the Department of Human Resources for more information.


Supervisor Signature
 Employee Signature

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