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Public Affairs & Media Relations

For Faculty and Staff

Provide help when a reporter calls

The Office of Public Relations’ Media Relations division is staffed by professionals with extensive experience in working with the media on a daily basis, including local, national and international press in all formats (print, broadcast and electronic). We issue press releases, organize press conferences, pitch story ideas to mass media, offer media training sessions, and manage media relations for MUSC, MUHA and MUSC Physicians. Our office also maintains a list of faculty experts available for comment on timely topics. Contact Tony Ciuffo at 843-792-2626 for assistance.

Manage media at your event

Typically, having media cover your event requires special expertise and resources. There may be security concerns for high-profile visitors, reporters may have particular seating or equipment needs, or you may need someone to escort media through patient areas (hospital and clinic requirement). No matter the need, our staff can address these issues expertly and efficiently. Contact a media relations team member for assistance.

Suggest a story!

It’s the work of the people at MUSC that make this a place that is committed to changing what’s possible in health care, so that makes YOU the experts on what is happening around campus. Tell us your idea for a story.

Video production

The Office of Public Relations offers video services for projects related to news stories, multimedia packages for the website, reporter B-roll and internal communications where appropriate. To learn more, contact the media relations team.

Social Media Guidelines

MUSC's social media guidelines outlines recommendations for participation in social media, including MUSC hosted social media and non-MUSC hosted social media in which an individual’s affiliation with MUSC is known, identified or presumed. These guidelines will help minimize the business, legal and personal risks that may arise from an individual’s use of social media during working or non-working hours. They also protect the privacy and safety of our patients, employees and students. You can access this in the CCMO website section of the intranet (horseshoe).

Communication policies and procedures

MUSC Public Relations has oversight of policies and procedures related to a number of media-related topics, including patient consent forms for participation in news stories, photography and filming on campus, condition report procedures and more.

Procedures for After-Hours Media Requests

MUSC’s Office of Public Relations is open Monday through Friday between the hours of 8:30 a.m. and 5:00 p.m. We are closed on all state and federal holidays. Outside of these hours, a PR representative will be on-call to provide condition reports only. Any other requests (interviews, expert recommendations, etc.) must be made during regular office hours. In disaster, emergency or mass crisis situations, the on-call PR representative may be contacted.

To reach the on-call PR representative:

  • Call 792-2123 to reach the paging operator.
  • Ask to page the on-call PR representative. The paging operator will ask you to provide your name and phone number. It is also helpful if you provide the name and age of the patient that you are inquiring about at this time.
  • Upon receiving a page, the on-call PR representative will call the MR directly to verify the request. Once the PR representative makes the necessary phone calls to obtain the condition report, he or she will follow up with the MR. This process may take several minutes, or sometimes longer if hospital staff are very busy.
  • Again, only condition reports can be provided after hours. A condition report will include one of four words:
    • GOOD: Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent.
    • FAIR: Vital signs are stable and within normal limits. Patient is conscious, but may be uncomfortable. Indicators are favorable.
    • SERIOUS: Patient is acutely ill; vital signs are unstable and not within normal limits.
    • CRITICAL: Vital signs are not stable and not within normal limits. Patients may be unconscious and indicators are unfavorable.  

The release of additional information, without a written release form, is in violation of HIPAA regulations.

Protocol for Media Visits to the MUSC Campus

As Public Relations representatives at the Medical University of South Carolina, our office frequently works with local, regional and national media to facilitate news coverage of the progress involving research, education and patient care at our institution. We do our best to respond to all inquiries in a timely manner, with the expectation that our colleagues in the media industry will follow the necessary protocol while seeking information.

All media representatives (MR) wishing to film or conduct interviews anywhere on the MUSC campus must first contact the Office of Public Relations to arrange the visit and verify that a media escort will be available or is needed.

  • The MR (including reporters and camera and/or audio operators) are not allowed to enter MUSC patient facilities without a member of the Public Relations (PR) staff escorting them.
  • In the event that a PR staff member or departmental PR representative is unavailable for escort, the media representative will be informed that he or she must come back at a later time or date if an escort is required.

PRESS Badges: All MR entering MUSC facilities must obtain a PRESS badge upon arrival to campus via a PR staff member. The MR shall not be allowed in any area of the MUSC system without displaying the PRESS badge at all times and must be accompanied by an escort at all times.

  • To receive a badge, the MR must present a photo ID to the Office of Public Relations staff member, or departmental public relations representative, and sign a log that includes the name of the MR, news organization, the specific purpose of the visit, date, and arrival time.
  • Once the MR has completed his or her assignment, the MR must return the badge to the public relations staff member and the sign out time must be documented in the log.

Parking is available in the horseshoe outside of the university hospital on Ashley Avenue as spaces permit. MR wishing to reserve parking must notify the Office of Public Relations prior to the scheduled visit.

In the event that MR are found within patient areas without an escort, they will be immediately removed from the facility, and a course of further action will be determined in accordance with the MR’s protocol violation.


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