Office of Public Relations

For the Media

The MUSC Office of Public Relations Media Relations team offers assistance to print, broadcast and online media. We can connect you with faculty experts, assist you with arranging interviews, video and photo shoots on campus, make parking arrangments, or help you locate photos, press releases or recent news items.

News and Press Releases
Visit our multimedia news center for the latest in what's happening at MUSC and our press release page.

Find an Expert
Members of the news media can contact the media relations team for assistance in finding experts to comment on timely new topics, explain complex health care related issues and more. Our office also maintains a list of faculty experts available for comment on timely topics. Contact Tony Ciuffo at 843-792-2626 for assistance. Another resource is our Featured Expert series highlighting accomplishments of our faculty and staff.

Photos and Video
You can request MUSC stock photographs, head shots, or specific event photos; b-roll and interview footage are often available to members of media in regards to press releases and major announcements. To learn more about procedures for taking photos or filming on campus, contact Sarah Pack

Condition Reports
MUSC Public Relations provides condition reports to members of the mass media 24/7/365 during our office hours of 8:30 a.m. to 5 p.m. and after hours through our on-call system.

Need some basic details?
Browse our About MUSC section, which contains information about individual colleges, research funding, and a brief explanation of how MUSC, MUHA and MUSC Physicians all work together to change what’s possible in health care. Other helpful links include the Office of the President, our annual report, and the MUSC strategic plan 2010-2015.

Procedures for After-Hours Media Requests
MUSC’s Office of Public Relations is open Monday through Friday between the hours of 8:30 a.m. and 5:00 p.m. We are closed on all state and federal holidays. Outside of these hours, a PR representative will be on-call to provide condition reports only. Any other requests (interviews, expert recommendations, etc.) must be made during regular office hours. In disaster, emergency or mass crisis situations, the on-call PR representative may be contacted.

  • Media representatives (MR) must have the name of the patient for whom they seek a condition report prior to paging the on-call PR representative. Without a patient’s name, a condition report cannot be provided.
  • Please double-check the spelling of names and the ages of patients, as this will help PR representatives accurately direct your inquiry.

To reach the on-call PR representative:
Call 792-2123 to reach the paging operator.

  • Ask to page the on-call PR representative. The paging operator will ask you to provide your name and phone number. It is also helpful if you provide the name and age of the patient that you are inquiring about at this time.
  • Upon receiving a page, the on-call PR representative will call the MR directly to verify the request. Once the PR representative makes the necessary phone calls to obtain the condition report, he or she will follow up with the MR. This process may take several minutes, or sometimes longer if hospital staff are very busy.
  • Again, only condition reports can be provided after hours. A condition report will include one of four words:
    • GOOD: Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent.
    • FAIR: Vital signs are stable and within normal limits. Patient is conscious, but may be uncomfortable. Indicators are favorable.
    • SERIOUS: Patient is acutely ill; vital signs are unstable and not within normal limits.
    • CRITICAL: Vital signs are not stable and not within normal limits. Patients may be unconscious and indicators are unfavorable.  

The release of additional information, without a written release form, is in violation of HIPAA regulations.

Protocol for Media Visits to the MUSC Campus
As Public Relations representatives at the Medical University of South Carolina, our office frequently works with local, regional and national media to facilitate news coverage of the progress involving research, education and patient care at our institution. We do our best to respond to all inquiries in a timely manner, with the expectation that our colleagues in the media industry will follow the necessary protocol while seeking information.

All media representatives (MR) wishing to film or conduct interviews anywhere on the MUSC campus must first contact the Office of Public Relations to arrange the visit and verify that a media escort will be available or is needed.

  • The MR (including reporters and camera and/or audio operators) are not allowed to enter MUSC patient facilities without a member of the Public Relations (PR) staff escorting them.
  • In the event that a PR staff member or departmental PR personnel are unavailable for escort, the media representative will be informed that he or she must come back at a later time or date if an escort is required.

PRESS Badges: All MR entering MUSC facilities must obtain a PRESS badge upon arrival to campus via a PR staff member. The MR shall not be allowed in any area of the MUSC system without displaying the PRESS badge at all times and must be accompanied by an escort at all times.

  • To receive a badge, the MR must present a photo ID to the Office of Public Relations staff member, or departmental public relations representative, and sign a log that includes the name of the MR, news organization, the specific purpose of the visit, date, and arrival time.
  • Once the MR has completed his or her assignment, the MR must return the badge to the public relations staff member and the sign out time must be documented in the log.

Parking is available in the horseshoe outside of the Main Hospital on Ashley Avenue as spaces permit. MR wishing to reserve parking must notify the Office of Public Relations prior to the scheduled visit.

In the event that MR are found within patient areas without an escort, they will be immediately removed from the facility, and a course of further action will be determined in accordance with the MR’s protocol violation.

 
 
 

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