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Adventure Out campaign promotes 'green' exercise

By Dawn Brazell | Public Relations | April 22, 2013


Adventure OutRob Powell, MUSC Wellness Center instructor, gets the crowd excited about Zumba dance moves at a recent class. Powell is one of dozens of Wellness Center instructors giving classes in park settings the month of May for Adventure Out.

MUSC dance instructor Rob Powell crouches low and drums in the air, face alight, sweat flying, Latin rhythms pulsing in the air.

As a Zumba fitness instructor at MUSC Wellness Center he’s having a blast. The only thing better would be to take the party outside, he said about why he’s one of more than 20 Wellness Center fitness professionals who will be hitting Charleston County parks in full force in May. The goal is to get people more active in outdoor or green exercise, which research is showing delivers more health benefits than its indoor counterpart.

The pilot Adventure Out program is a partnership among the Medical University of South Carolina and its Wellness Center, Charleston County Parks and Recreation Commission (CCPRC) and the Parklands Foundation of Charleston County. Susan Johnson, Ph.D., director of MUSC’s Office of Health Promotion, said each partner brings valuable input.

“The Office of Health Promotion had the vision and the desire to promote outdoor fitness to MUSC and the community, MUSC Wellness Center had the fitness experts and instructors, CCPRC had the facilities and resources and Parklands Foundation had the means and vision for an even larger, comprehensive ‘exercise is medicine’ movement.  We all have something unique to contribute that together; hopefully it will translate into a healthier community.”

Zumba instructor Prisca Denton displays one of the Adventure Out T-shirts.

There will be more than 25 free fitness activities to pick from with the purchase of an Adventure Out T-shirt ($10) and there will be early-admission mornings at certain parks for participants to walk, run and exercise on their own. The scheduled fitness classes are geared for all levels and include a wide variety of offerings, including sunrise yoga, family games, Tae Bo, interval conditioning classes, trail running lessons and aqua aerobics. The T-shirt also gives participants free park admission when attending a class.

Tom O’Rourke, executive director of Charleston County Parks and Recreation Commission, said he loves the concept in that it helps the public to see how the county parks are fitness facilities. The program helps casts the parks as destination sites for health and wellness.

"MUSC has a long tradition of providing expert wellness programs. Partnering with Charleston County Parks, through our Parklands Foundation will cast a much larger net for the wellness needs in the community."

O’Rourke said that challenging health and wellness issues facing the community need to be addressed.

“Communities are going to need to take responsibility for providing the solutions as well as the education to create a healthier, more vibrant community. It is going to take creative private - public partnerships like the MUSC - CCPRC partnership to truly make a difference."

The Adventure Out kickoff will be held May 4 from 11 a.m. to 1 pm. at James Island County Park at the Wappoo Pavillion and stage. There will be jump castles, a climbing wall, family fitness games, a Zumba dance class and food trucks. Johnson said one goal of the program is to expose people to new activities and to try out the benefits of green exercise. MUSC will have a kickoff launch May 1, 11 a.m. to  1 p.m., featuring fitness booths, climbing wall and fitness trail.

Johnson said she’s excited to be promoting the green exercise trend, given the research showing its additional benefits, including stress management, improved self-esteem and mood, increased frequency of exercise, and improved sense of well-being.

An outdoor fitness enthusiast, Johnson said she knew firsthand the benefits of exercising outdoors. “Now there’s actually evidence of its benefits, and we want to share that with the public in a fun way that motivates individuals and families to adventure out. We are so fortunate to have all these amazing natural resources available to us, and most of us live within a short walk or drive of a park. We want to make it easy and fun for folks to live more active, healthy lives through this campaign.”

Adventure Out T-shirts can be purchased at multiple locations and events during the month of April, at the launch events or at the following locations: MUSC Office of Health Promotion – 17 Ehrhardt St., Suite 5, call 843-792-9536 for pickup times; MUSC Wellness Center – 45 Courtenay Drive, main membership desk, 843-792-5757 and Charleston County Parks and Recreation Commission – Park & Program Services, 861 Riverland Drive, 843-795-4386. Visit www.musc.edu/adventureout for details on T-shirt sale locations, to download registration forms and to get a complete listing of fitness offerings and class descriptions.

For more information on the campaign, on how to enroll or volunteer, contact Johnson at 843-792-1245, email johnsusa@musc.edu or visit the Adventure Out website.


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Rob Powell
MUSC instructor Rob Powell


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The benefits of exercising outdoors (The New York Times)

Benefits of outdoor exercise confirmed

Study touts green exercise


Resources >>

Adventure Out website

MUSC Office of Health Promotion

MUSC Wellness Center

Charleston County Parks

 
 
 

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